Nov 29, 2021
Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parents’ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is L’Oreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018.
Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a “makeover” and build a community around their products. She shares why she trusts intuition in business and what it’s like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organization’s culture for the better and her advice on breaking into a consumer product category for the first time.
“The number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.” - Sandra Abdallah-Kohn
This week’s takeaways from Entreprenista:
Our Favorite Quotes:
Connect with Sandra Abdallah-Kohn:
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