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The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

Jun 15, 2020

Naturally, treStiQue (a brand with high-performance, cruelty free cosmetic products and customizable makeup routines) was not born nine months from conception. It was nine years in the making. Despite growing up on a farm, co-founder Jennifer Kapahi always loved beauty, and enjoyed doing makeovers for her mom when she was just a kid. Then, art school, and even taking her place as one of 15 people selected out of 3,000 applicants in the Bloomingdale's executive training program. Next, she worked as a product manager at Revlon. And, ultimately, it happened: Jennifer and her cofounder launched treStiQue. Jennifer joins Socialfly Co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her company and her journey to success, including juggling two very young children and multiple businesses all while living in New York City, about the travel-friendly Essential 8 from treStiQue, and how Jennifer has managed to never taken even one penny from venture capitalists. Plus, a surprise!