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The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

Nov 9, 2020



Melissa Facchina is the Founder and CEO of Siddhi Operations, an outsourced operations firm devoted exclusively to providing knowledge, execution and support for emerging food & beverage brands. Melissa grew up in the food & beverage business and at 30, she left the family business to start her own company. A move to New York City saw her launch a business using her core skills in food and manufacturing to fill the gap for healthy brands. Siddhi Operations is now the premier outsource operating partner to emerging CPG, supporting 30 + businesses. Married with 2 children, Melissa manages all of her companies remotely.


Today Melissa joins us to share her journey from her first job when she was 11 years old in a family business to founding multi-million-dollar companies in 2020. We discuss the tactics she used to get her voice heard in a male dominated industry and how she has invested in herself and her team to maximize productivity and support. Melissa reveals how she managed to raise $55-million in her new Venture Capital project in record time in the most challenging year for all. We also discuss the new way of working from home during COVID-19 and how this benefits talent searching for work candidates across the country.




“Indecisiveness kills a business 100% of the time.” - Melissa Facchina




This week on SocialFly’s Entreprenista Podcast:


  • Melissa’s early days of growing up in a family Food & Beverage company
  • How wanting to become a leader meant starting out on her own
  • Why 2020 might be a good time to start a business
  • How to address the parts your working weaknesses
  • How Melissa raised $55-million for a venture capital firm in the middle of COVID-19
  • Why being a negotiator is critical to starting a business
  • Why Melissa will find 15 minutes for a conversation with anybody in business
  • Why an executive coach was key to Melissa and her teams support
  • What Melissa does to disconnect from the pressure of supporting 70 companies



Our Favorite Quotes:


  • “Don’t let perfection be the enemy of good.” - Melissa Facchina
  • “Show up every day like it’s not guaranteed.” - Melissa Facchina
  • “Transparency is critical. Scheduling time for connecting is critical.” - Melissa Facchina




Connect with Melissa Facchina:






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